6 Winning Video Marketing Strategies to Use in 2024

Video marketing is no longer a “nice to have” but rather a “must have” part of your overall digital marketing strategy. In 2024, video content is king. It rules over any other content type, from blog articles to image-based Instagram posts. 

Videos are everywhere. We’re flooded with 7-second-long Instagram reels, TikTok comedy skits and dance challenges, and, of course, an abundance of long and short YouTube videos. 

In 2024, creating an effective video marketing strategy is key to success in the online world. In this article, we’ll go over 6 winning video marketing strategies you should implement this year – and beyond. 

Why Do We Love Video Content So Much?

Studies show that the human brain processes visuals 60,000 times faster than text and that 90% of the information transmitted to the brain is visual. Another study found that the human brain recognizes familiar objects within 100 milliseconds, which is faster than it can process thought. Fascinating, isn’t it?

Researchers also found that we retain 95% of the information we see compared to only 10% of the information we read. Most of us are visual learners. That’s the appeal of videos: our brains need to work less hard to understand the information they see than the information they read.  

6 Best Video Marketing Practices You Should Implement in 2024 

Video has the power to engage audiences, foster connection, and generate high ROI. Overall, video is the most common type of content people interact with.

Statistics show that 55% of people watch videos online every day and that social media videos generate up to 12 times more shares than text and images combined. No wonder we can’t stop scrolling through our Instagram reel feeds or TikTok For You pages

Great video marketers constantly leverage people’s love of video content to bring more eyes to their brands.  

So, here are the 6 winning video marketing strategies you can implement in 2024 to improve your social media engagement and increase your brand visibility.  

1. Leverage User-Generated Content 

People are tired of seeing the same polished content from brands over and over again. Now that consumers are more aware of the practices that marketers use to lure them in, they crave more authenticity and relatability from brands. 

That’s why many brands turned to user-generated content (UGC). Since UGC is created by people rather than brands, it’s simply more authentic and relatable and lacks the “professional” and “polished” components that people associate with traditional advertising.  

By incorporating UGC into your video marketing strategy, you can tap into the power of genuine experiences and stories shared by your audience. This not only strengthens your brand’s authenticity but also fosters a sense of community and connection among your followers. 

Plus, UGC often performs well in terms of engagement metrics, as it resonates more deeply with viewers who see themselves reflected in the content.

2. Work With Micro-Influencers 

Influencer marketing has been on the rise since 2016, reaching a market size of $24 billion in 2024. Many businesses have realized the potential of collaborating with influencers to leverage their reach and credibility to promote their products or services to a targeted audience.

But in 2024, people are abandoning big Instagram influencers with millions of followers to follow smaller influencers they can actually relate to. Because of this, a new concept has been born: micro-influencer marketing

When partnering with a micro-influencer (an influencer with more than 10,000 and less than 100,000 followers), brands can gain access to niche communities that trust the influencer’s recommendations. 

That’s because micro-influencers tend to have tighter, more engaged communities and are much more authentic in their content than mega- or celebrity influencers with millions of followers.  

3. Create More Animated Videos

Animated videos aren’t just for kids. In fact, adults love them as much. 

Statistics say that 80% of people will watch the entire animated video. Maybe that’s because animated videos feel nostalgic and bring us back to childhood or because animated images are easier for our brains to process. 

Either way, including animated videos in your video marketing strategy can help you capture and retain audience attention, convey complex information in an engaging way, and differentiate your brand from competitors. 

With AI video makers like Synthesia or HeyGen, you can create professional-looking animated videos in minutes without a huge production budget. 

Of course, using AI-generated videos isn’t always the best fit for every project or strategy. If you want something more professional or complex than AI can come up with, you’ll need to hire a professional videographer or an entire video production team. 

4. Choose Short Videos Over Long Videos 

Short videos capture viewers’ attention more effectively than long videos. Although long videos are an important part of comprehensive digital marketing strategies, brands should prioritize short-form video content. 

According to statistics, short-form videos bring the highest ROI of any other social media marketing strategy. What’s more, 44% of people prefer to learn about new products or services from a short video rather than a long one. 

Without any doubt, short-form videos can help you maximize engagement and drive conversions. The reason behind this is simple enough. 

Our attention span is limited, so short videos are more likely to keep viewers engaged throughout. Plus, short videos are often more entertaining and funny than long ones, which tend to be more informative and educational in nature. 

5. Include Subtitles In Your Videos 

Did you know that 85% of all Facebook videos are watched without sound? Although we couldn’t find the exact stats, we believe this is also true for videos watched on other platforms. Think about it. How many times have you watched an Instagram story or an Instagram reel without sound? 

Including subtitles in your videos – whether it’s an Instagram story, a TikTok video, or an animated video on your website – will help you capture the attention of viewers scrolling through their feeds in silent mode. 

What’s more, subtitles help viewers retain information better because, aside from seeing it on the screen and hearing the narration or your voice, they can also read the information being communicated.

6. Create More Relatable Video Content

Brands often find it hard to create video content that’s entertaining and relatable but also effectively sells their products or services. Yet, making relatable and authentic videos is extremely important now that people crave more authenticity and relatability from brands. 

So, your best bet for a successful video marketing strategy is to leave the highly-produced, polished videos for advertising purposes only and make lighter, even lo-fi videos for your social media platforms. 

One brand that excels at creating funny and relatable video content that brings them lots of engagement and attention on social media is Ryanair. With their cheeky TikTok videos that mock their own passengers, the European low-cost airline has managed to build a strong online presence and a loyal following.

By embracing humor and self-awareness in their video content, Ryanair humanizes their brand and establishes a genuine connection with their audience – and that’s exactly what modern consumers want. 

Create Professional Videos With Dorothy House 

Without a doubt, videos are an important part of modern communication and marketing strategies. 

If you’re still not leveraging video content in your overall digital marketing strategy, you’re missing out on a powerful tool to engage your audience and drive conversions. A good video marketing strategy can help you increase brand awareness, boost engagement, and ultimately drive sales.

If you’re looking to create professional videos for your advertising campaigns or social media platforms, our team of creative marketers and videographers is happy to bring your vision to life. 

At Dorothy House, we’re dedicated to producing high-quality, compelling videos that resonate with your target audience and achieve your marketing objectives, so get in touch with us today to discuss your project.

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