There’s no doubt that video content is taking over the content marketing scene. A study by Nogen Tech concluded that 91% of marketers were using different types of social media videos in their content marketing strategies in 2023.
In 2024, brands that don’t incorporate video into their content marketing strategy will inevitably fall behind the curve. So, if you haven’t yet jumped on the video marketing bandwagon, it’s time for you to do that ASAP.
Moreover, the days of creating random videos for your business on Instagram are long gone. YouTube, TikTok, and Instagram reels have raised the bar past simple, impromptu content. Today, consumers expect higher quality, more engaging, and purpose-driven videos that add value to their lives.
So, in this article, we’ll share with you the 8 main types of social media videos you should be creating for your business in 2024.
8 Social Media Video Ideas You Should Be Creating in 2024
Creating engaging videos that grab your audience’s attention and keep them watching until the end isn’t easy. And if you keep posting the same type of videos all the time, it can get boring for your audience very quickly.
To keep your followers hooked, you must diversify your content and show your brand and products from different angles. Here are the 8 types of social media videos you should be focusing on this year.
1. Tutorial & How-to Videos
How many times have you turned to YouTube to learn how to do something? Being the biggest video platform in the world, YouTube has videos explaining pretty much anything, from how to peel an apple the right way to how to make millions trading stocks.
While people often turn to social media to find entertainment and distract themselves from their daily grind, they also watch social media content to learn something new.
Tutorials and how-to videos cater to this need by offering step-by-step guidance on a wide range of topics. Whether it’s a beauty vlogger showing how to create the perfect smoky eye or a chef teaching the intricacies of baking sourdough bread, these videos provide a valuable mix of entertainment and education.
According to Statista, tutorials and how-to videos were the third most watched type of video in 2023 (26.4%), right after comedy videos (35.3%) and music videos (49.4%).
Lo-fi content is one of the growing content marketing trends for 2024. As people seek more authenticity from brands, they begin to reject polished, professionally produced content. The Digital Marketing Trends report by Brandwatch concluded that consumers increasingly find themselves drawn to unfiltered, raw content.
Behind-the-scenes videos are a great way for companies to provide their audience with the raw, unfiltered content they want. They offer an unscripted look into the daily operations, the people behind the products, and the real stories that make a brand what it is.
Whether it’s a day in the life of an employee, the journey of a product from conception to market, or the bloopers from your latest commercial shoot, these videos humanize your brand and build a stronger, more emotional connection with your audience.
3. Product Demos
L’Oréal is one of the most successful makeup brands in the world. Part of what makes it so successful is its virtual try-on tool that lets consumers upload their photos and see how L’Oreal makeup products will look on them.
This perceptual bridge strongly impacts how consumers visualize the products and has been proven to increase L’Oréal’s makeup item sales. L’Oréal Paris measured the impact of its virtual try-on tool and found that customers who used it were 2.6 times more likely to make a purchase.
But you don’t have to build a virtual try-on tool to achieve the same effect. You can do so just as easily with videos that present your products in use.
Creating engaging product reveal videos allows potential customers to see your products in action, understand their features, and imagine themselves using them. It’s about showing, not telling, and allowing the product to speak for itself.
4. User-Generated Videos
User-generated content (UGC) has been on the rise in 2023 as consumers increasingly turn away from polished, too-good-to-be-true promotional content from brands.
A great example of how some brands leverage UGC is Bloom Nutrition.
Instead of forcing polished ads onto their social media audience, Bloom Nutrition created a TikTok campaign that allowed users to make videos as they normally would, using Bloom’s products in the background. The campaign was a great success, with thousands of users participating.
Leveraging UGC can help brands appear more relatable, authentic, and trustworthy by allowing real customers to tell your story. Their genuine experiences, testimonials, and creative usage of your products can resonate more deeply with potential customers than traditional advertising.
To make the most of UGC, consider creating hashtags, contests, or rewards for the best user content. Not only does this provide you with valuable marketing material, but it also engages your social media audience in a fun and meaningful way.
5. Comedy Videos
According to the same Statista report we’ve mentioned above, comedy videos were the second most-watched type of video in 2023. This isn’t at all surprising. TikTok has made comedy skits and humorous videos much more popular among social media users.
So, how can brands leverage this type of video to grab their audience’s attention and generate sales?
You can opt for relatable, funny videos that resonate with everyday situations, more elaborate comedy skits that showcase your product in a humorous light, or go nuts like Duolingo with wildly entertaining and often bizarre videos.
The key to successful comedy videos is understanding your audience and what makes them laugh. A well-crafted joke or a cleverly scripted sketch can make your brand more relatable and memorable.
But remember, humor can be subjective, so it’s important to keep it appropriate and in line with your brand’s image. Also, integrating your product or service into these videos in a natural and non-intrusive way can subtly persuade viewers to consider a purchase.
6. Event Videos
If your brand hosts or participates in different events, you can capture and share these moments with your audience. This shows them you’re active and engaged in your industry or community.
Event videos can range from grand openings and conferences to workshops and charity functions. The power behind them lies in the fact that they show the human side of your brand. They allow your audience to feel the energy of a live event and see the faces behind your brand.
Whether it’s a keynote speech, a product launch, or a behind-the-scenes look at the event setup, sharing these experiences can make your audience feel like they’re part of the action.
To make the most out of your event videos, consider incorporating interviews, testimonials, or highlight reels that can further engage your audience and give them a taste of what they missed.
7. Advertising Videos
While people are turning away from traditional commercials, it doesn’t mean it’s the end of advertising.
What it means is that brands no longer have to spend tens of thousands of dollars to create elaborate TV commercials to grab their potential customers’ attention. Instead, they can make short promotional videos for social media.
There’s one catch, though: consumers no longer engage with blatant product ads, so brands need to be more clever and creative with their advertising videos.
Disguising your ad behind a storytelling narrative that is also valuable – either informative or entertaining – to your audience is one of the best ways to grab people’s attention.
For instance, a home cleaning brand might create a mini-series around daily life’s messes and how their products come to the rescue. A tech company could tell a heartwarming story of how their gadget helped connect distant family members.
8. Challenge Videos
Tapping into current social media trends can help you reach more people and naturally engage your social media audience into participating actively with your brand.
If you’re a fitness brand, you could create a workout challenge video using the latest TikTok dance trend, asking users to record themselves doing the workout in your clothes. For instance, BetterMe inspired its TikTok followers to jump on their 28-day wall pilates challenge using the app.
Challenge videos like this create buzz around your brand and products and provide valuable user-generated content that can significantly increase your reach. This is an excellent way to foster a community around your brand and make your products a part of the daily conversations your consumers are having on social media.
However, remember that not every viral trend is worth jumping on. The success of challenge videos depends on their shareability and the level of engagement they can inspire. Make them fun, easy to participate in, and aligned with the values and interests of your audience.
Create Your Videos with Dorothy House
Although consumers are rejecting polished videos in favor of lo-fi content, it doesn’t mean you should ditch your filmmaking equipment and use an old smartphone instead. Still, it’s important to produce high-quality videos, especially if you’re posting your video content on platforms like YouTube.
Nevertheless, the focus should be on authenticity and relatability. Balancing professional quality with a genuine, approachable style is key. Remember that high quality doesn’t always mean high budget – it’s about clear visuals, good sound, and engaging content.
At Dorothy House, we understand the evolving landscape of video content. Whether it’s a behind-the-scenes glimpse, an informative tutorial, or an exciting event recap, we’ll help you craft videos that not only look great but also tell your brand’s story in an authentic and captivating way.
Get in touch with us if you’re looking for a creative partner who can help turn your vision into stunning and engaging video content.