9 Top Website Design Trends 2024: What to Expect?

With AI conquering the world and new technological advancements, everything is slowly changing – including all things digital marketing. New content marketing trends are reshaping how businesses engage with their audiences, while new website design trends are changing how websites are perceived and interacted with. 

From website aesthetics that seem taken straight out of a sci-fi movie to new techniques such as multiplanar scrolling and glassmorphism, the nature of web design is evolving rapidly. In this article, we’ll talk about the top 9 web design trends to look out for in 2024.

With emerging technological advancements like AI, virtual reality, and gamification, the nature of web design and development is changing. If you don’t want to fall behind the curve and risk having an obsolete website, you must be aware of and adapt to new trends.  

Here are the top 9 website design trends to watch out for in 2024 and beyond. 

1. More Intense & Complex Graphics

Over the past few years, we’ve gotten used to minimalistic web design with simple graphics, light color palettes, and clean layouts. But in 2024, complex, color-rich, and dense graphics are emerging as a trend in web design.

Likely, that’s due to the role of AI in graphic design. Nowadays, with AI tools like DALL-E and Midjourney, both designers and non-designers can generate rich graphics that were previously time-consuming, costly, and technically challenging to create.

What’s more, with modern computer processors and GPUs (Graphics Processing Units) becoming faster and more efficient, complex graphics can load quickly, which means that designers and developers can now build more graphically complex websites. 

2. AI-Generated Art 

The introduction of AI into web design has opened more doors than we can imagine. For starters, it allows both designers and non-designers to generate more complex and rich graphics for their websites to express their brands better. 

But that’s not all. AI’s ability to create custom graphics based on user input allows designers to build sites that display dynamic, personalized content for every visitor. 

In other words, designers and developers will now be able to build websites that adapt and tailor their visual content in real time to meet the unique preferences and interests of each individual user. 

3. Futuristic Design 

In an attempt to exploit AI’s graphic generation capabilities, web designers and developers will start building websites that feel like they’re taken straight out of a sci-fi movie… or a video game. 

From minimalistic, clean layouts and graphics, we’ll now move into the era of abstract, futuristic, and immersive design that aims to meet the market’s expectations for technologically advanced companies that can captivate their audience’s imagination. 

Instead of visiting websites, we’ll be entering entire brand universes with gamified website navigating experiences, micro-interactions (more on that later), 3D animations, motion effects, and interactive elements that blur the lines between reality and virtuality.

4. Parallax Scrolling Effect 

Parallax scrolling isn’t new, and chances are your website is already using this effect. In short, parallax scrolling creates an illusion of depth by moving background images at a different speed than the foreground content as the user scrolls down a webpage.

Although it has been with us for years, in 2024, there’s a new dimension to parallax scrolling. So far, we have seen effects like multiplanar scrolling, which involves multiple layers of parallax scrolling to create a more immersive experience. 

It’s very likely that parallax scrolling as we know it won’t be enough for designers and companies in the era of AI, virtual reality, and gamification. 

Paired with other web design trends, it will likely evolve to incorporate more interactive elements, such as dynamic backgrounds, 3D effects, and augmented reality overlays, to engage users in deeper and more captivating experiences. 

5. Glassmorphism in Headers 

The header is the most important part of your website. If you fail to catch your visitor’s attention in the first 8 seconds after they land on your website (according to research, that’s our average attention span), you’ll likely lose that visitor forever. 

To make the headers more appealing and attention-grabbing, web designers are now turning towards glassmorphism – an effect that creates a translucent or frosted glass-like appearance for elements, adding depth and visual interest. 

Although it may seem complex to implement, glassmorphism will provide a modern and sleek aesthetic to your website while also improving the overall user experience by making the content of your hero section stand out to visitors.

6. Y2K Effects 

2024 is bringing back the graphic nostalgia of the 80s, 90s, and Y2K. Web designers have been bringing back the neon colors, matrix-style typography, and glitch effects inspired by the late 90s. Some other Y2K effects in web design include retro UI elements, pixel art, or CD-ROM aesthetics. 

Bringing back the childhood nostalgia for many millennials and Gen Z can work wonders, given its emotional resonance and trendiness.

What’s more, the Y2K effects trend extends beyond just web design. Many brands are embracing Y2K aesthetics across their entire branding ecosystem, spanning websites, social media presence, and advertising campaigns – something called “brand worldbuilding,” which refers to creating a cohesive brand visual universe.

7. Kinetic Typography 

As our average attention span continues to dwindle, web designers must employ every possible strategy to capture people’s attention. 

That’s why, in 2024, website text isn’t merely a source of static information but a dynamic element. This technique is called “kinetic typography.” It’s when text animates or moves in response to user interaction or scrolling. 

But the reason for employing kinetic typography isn’t solely to grab people’s easily dispersible attention. It’s also aligned with the emerging trend to turn website navigation into an immersive and dynamic experience. 

Instead of it being like simply reading a book, browsing the website now becomes an interactive experience that engages the user on multiple levels.

8. Interactive Storytelling

Storytelling isn’t a new trend overall, but it’s certainly new to web design. In social media and content marketing, storytelling consists of crafting narratives that resonate with audiences and evoke emotions. 

But how can you apply storytelling to web design? For starters, storytelling in web design is closely tied to interactivity. It’s about building an interactive, logical experience that tells a brand story on your website through things like sequential animations, scrolling narratives, and immersive visuals. 

Web developers and designers must innovate to incorporate storytelling into their user interfaces, but once they do, the effects can be profound, as storytelling has the power to engage people more than anything else. We love stories, and we feel a deeper connection to brands that can tell them effectively.

9. Micro-interactions 

In an attempt to make websites more interactive, immersive, and dynamic for visitors, another trend emerges – micro-interactions. 

Micro-interactions are exactly what the name implies: small, subtle interactions designed to enhance user engagement and functionality. A micro-interaction can be, for example, clicking on a toggle switch, expanding a menu, or hovering over a button. 

These micro-interactions make interacting with the website intuitive and enjoyable and improve the user experience of overly animated and cluttered websites. Plus, they also add an element of gamification and fun that can increase user engagement and retention.

What’s more, micro-interactions can provide users with immediate feedback on the action they’re taking, such as visual cues or animations, to confirm actions or indicate errors. 

Create Your Website with Dorothy House

Following the latest web design trends can help you stay relevant and competitive in the digital landscape. Whether it’s responsive design to ensure optimal viewing across devices or incorporating immersive storytelling elements, you may need to update your website to adapt to evolving user expectations and technological advancements. 

If you think your website needs some work to meet the current trends in web design, you’ll need the help of professional web designers and developers who specialize in modern design techniques and technologies. 

At Dorothy House, we’re a team of experienced professionals who can revamp your website and elevate your online presence. Get in touch with us today to discuss your project and take your website to the next level.


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