Whether you’re a big company, a fresh brand, or an emerging artist, the benefits of social media can be a game-changer for your growth. If you’ve been holding back because you’re unsure how to navigate social media for your business or if the idea of content creation seems overwhelming, it’s time to reconsider.
In 2023, with everyone actively creating content, building your online presence on social media is a must. Waiting only puts you at a disadvantage against competitors who are already growing their audience on these platforms.
If you haven’t started yet, it’s high time to begin building your audience on social media. In this article, we’ll explain why using social media for business is the key to your growth.
Top 5 Benefits of Social Media for Business
From building brand awareness and generating leads to helping you grow your customer base, social media can be the key to snowballing growth. Here are the main benefits of social media for business.
It Builds Brand Awareness
One of the main benefits of using social media for business is building a consistent brand image. With an established social media presence, you can reach a wide audience and increase your brand visibility.
But building a consistent brand image on social media isn’t easy. You need a good social media content strategy, commitment, and a lot of patience.
Curated content creation is the base of an effective social media strategy for businesses. Make sure you know what your brand is about and commit to efficiently showcasing your products or services. Focus on your brand values and what differentiates you from your competitors.
Building brand awareness on social media helps you create a sense of recognition and familiarity among potential customers, ultimately leading to uncapped potential for trust and loyalty.
It Helps You Grow a Loyal Audience
If you’re playing the long game, you already know that customer loyalty is crucial to the success of your business.
Social media provides an excellent platform for nurturing and growing a loyal following across all segments of your target audience. By consistently sharing valuable and relatable content that resonates with your followers and answers their questions, you’ll quickly become recognizable as an authority in your field.
Plus, letting your prospects know who you are and what you stand for makes people feel more connected and familiar with your brand.
By creating a loyal audience, you’ll have built a pool of potential customers more likely to engage with your brand, buy from you repeatedly, and refer your brand to others.
Generate Leads Organically or Via Paid Ads
Social media allows businesses to generate leads using either organic methods or paid advertising.
Organic methods don’t involve paid ads – think high-quality visual or written content. Crafting engaging and valuable content opens the door for discussions and interactions with your audience. Plus, optimizing your posts for searchability using SEO and hashtags allows you to reach an even wider audience aside from your existing followers.
You can also use paid advertising options offered by most social media platforms to target specific demographics, interests, and behaviors. This way, you can show your content to the right people at the right time.
It Allows You To Manage Your Reputation
What you post on the internet gets seen by more people than you realize, which is why maintaining a positive online reputation is essential for business success.
Your brand is getting talked about, whether you like it or not. Social media is a great way to manage your brand’s reputation. Firstly, because you’re the one setting a narrative, and secondly, because you can manage the ongoing discussions about your brand and address any concerns or negative feedback from your followers.
The hands-on nature of social media also helps you promptly respond to customer inquiries, resolve their issues, and showcase your commitment to user experience and satisfaction. This is very important because, statistically, dissatisfied customers will tell 9 to 15 people about their bad experience.
You Can Network With Other Businesses
Social media provides a valuable networking platform for businesses to connect and collaborate. By connecting with other entrepreneurs or businesses in your field or adjacent niches, you can expand your reach into new audiences.
Platforms like Facebook and Instagram can be leveraged to promote partnerships, joint marketing campaigns, and cross-promotions for the benefit of both parties.
By joining forces with other entrepreneurs, creators, and businesses, your venture will enjoy the perks of brand exposure and create opportunities for knowledge sharing, industry insights, and word of mouth.
Which Social Media Platform Should You Choose?
While you might be tempted to create an online presence on multiple social media platforms, be cautious not to spread yourself too thin.
Each platform has its own requirements and algorithms, so there is no one-size-fits-all approach. This means that what works for one platform may not work for the other, so creating content for multiple platforms requires a lot of repurposing.
For example, Facebook is great for advertising and market research, while Instagram is best for sharing behind-the-scenes content and building a sense of familiarity with your audience.
Demographics are also a factor. While TikTok is mainly used by a young audience, X (formerly Twitter) is perfect for quick news and updates. LinkedIn, on the other hand, is best leveraged for networking and B2B marketing.
To avoid spreading yourself too thin, figure out the right social media approach for you (it will be different for everyone). Focus only on 2 to 3 platforms that best align with your audience, strategy, and preferences.
Facebook to Advertise
Facebook is the king of paid advertising, so if you plan on using paid ads in your social media strategy, you must create a Facebook account for your business. It can be used by both B2B and B2C businesses, but it’s better for connecting directly with consumers.
What’s more, Facebook is also an excellent platform for market research. You can join relevant groups in your niche and engage with their members by asking questions about their struggles, responding to their posts, or browsing the group feed.
Instagram to Build a Community
Instagram is ideal for building connections with your audience and sharing relatable content. You can share your day-to-day through stories, schedule regular content in the form of reels, and use it to share knowledge, educate your audience, and provide value.
An excellent example of a successful Instagram strategy is Ryanair, famous for boosting engagement and defusing complaints through humorous responses on social media. The consequent brand buzz contributes to their unique brand personality and customer loyalty.
TikTok to Inform & Entertain
TikTok is tailored to a young audience and is an excellent platform for sharing informative and entertaining content.
It allows businesses to showcase their knowledge and expertise in a fun and low-stake fashion. It also encourages a more casual and authentic approach that opts out of that corporate look, which is why Gen Z-focused B2C businesses are the most likely to do well on TikTok.
Twitter to Share News & Updates
Twitter, now known as X, is an ideal platform for sharing news, updates, and conversation starters. The iconic short-form nature of tweets makes the platform suitable for quick and repeated posting throughout the day. X also allows businesses to keep up with the news in their niche and engage in real-time conversations with their followers.
With a potential advertising reach of 372.9 million users globally and 64.9 million active users in the U.S., X is great for tech companies, e-commerce brands, news outlets, and entertainment firms.
LinkedIn to Network
Along with being an excellent space for knowledge-sharing, LinkedIn also allows you to network with other professionals in your industry and connect with your ideal audience. It’s particularly beneficial for service-based businesses that heavily rely on networking to find clients.
On LinkedIn, you can share content through text-only posts, single images, and carousels. Due to its corporate nature, LinkedIn is primarily geared towards B2B businesses and may be less effective for B2C.
Particularly popular in corporate America, LinkedIn is an effective social media tool for businesses in the recruitment, education, technology, and finance sectors.
Create Social Media Content With Dorothy House
Using social media for your business brings a lot of benefits, like boosting brand awareness, building a loyal audience, generating leads, and networking with other businesses.
Aside from the time and effort you’ll have to put into creating content, there are barely any cons to using social media for your business. The only drawback may be the need to invest in a social media manager, a team of content creators, etc., but not every business must do that from the beginning of the social media journey.
However, if you have the resources to do so, we recommend investing in professional social media assistance to ensure you’ll achieve optimal results without fumbling around in the dark.
At Dorothy House, we specialize in content creation, videography, and photography, and we are committed to providing you with high-quality, brand-aligned content to elevate your social media presence.
If you’re planning on designing effective social media content for your business, get in touch with us.