8 Practical Tips to Build a User-Friendly Website

If you’ve ever landed on a website that was outdated, slow, and difficult to navigate, you probably felt frustrated and clicked away. This bad experience also made you form a negative opinion about the company whose website you were visiting. 

That’s how most of us will react. Poor user experience is one of the main reasons why visitors churn. In fact, 89% of consumers will shop with a competitor after a bad user experience. 

That’s a powerful reason to pay more attention to your website’s user experience. If you haven’t already, it’s time to make your website user-friendly and inviting. In this article, we’ll share 8 practical tips you can implement in 2024 to make your website user-friendly. 

8 Tips to Make Your Website User-Friendly in 2024

94% of first impressions are design-related. If visitors find your site too complex, crowded, or hard to navigate, they’ll immediately click away. That’s why having a user-friendly website matters. 

The better your UX design, the more likely your visitors are to stay and browse the site. Here are 8 practical tips you can implement right away to make your website user-friendly in 2024. 

1. Make It Easy to Navigate 

In a survey by Clutch, 94% of people said that navigation is the most important element of a website. This shows that if your site is difficult to navigate, you’ll likely lose a significant portion of your potential audience right from the start. 

So, to retain as many visitors as possible, ensure that your site’s navigation system guides them seamlessly toward their next step or intended destination. 

One way to improve navigation is by implementing clear and concise menus that are easily accessible from any page. The golden rule is to keep it simple. Use clean labels and organize your menu items logically to help users quickly find what they’re looking for. 

If you have a big site, you can also implement a search functionality to allow users to search for specific content or products directly.

2. Leave Lots of White Space

The more white space your site has, the easier it is to navigate. Although it may seem counterintuitive, leaving space is beneficial for guiding users’ attention and enhancing readability. 

White space, also known as negative space, refers to the empty areas between elements on a webpage. It helps create a sense of balance and organization, which enables users to focus on the content that matters without feeling overwhelmed by clutter.

By strategically incorporating white space into your website design, you can improve the overall user experience in several ways. First of all, white space helps you highlight key elements such as headlines, images and calls to action, which can lead to more visitors interacting with your site.

What’s more, white space provides visual breathing room and prevents your site from appearing cramped. It allows for better legibility of text and reduces visual fatigue, which encourages visitors to stay on your site for longer. 

3. Make Your Website Responsive 

It’s estimated that in February 2024, nearly 66% of all website traffic came from mobile devices. Aside from that, 57% of consumers won’t buy from a website that isn’t optimized for mobile. 

If this doesn’t show you how important it is to make your website mobile-friendly, consider this: mobile usage continues to rise, and people expect seamless browsing experiences regardless of the device they’re using.

But it’s not just about optimizing your website for mobile. You must also ensure that it adapts smoothly to various screen sizes and orientations. That’s where responsive design comes into play. 

Responsive design is a web development approach that ensures your website automatically adjusts its layout, content, and functionality to provide an optimal viewing experience across all devices, including desktops, tablets, and smartphones. 

In essence, responsive design future-proofs your website, ensuring it remains accessible and user-friendly as technology evolves and new devices with different screen sizes emerge.

According to a survey by Top Design Trends, 50% of consumers will form an immediate opinion about a brand judging by its website design. So, if your site is outdated and doesn’t meet modern standards, consumers will likely perceive your brand negatively. 

That’s why it’s important to keep up with the latest website design trends

Although it may not seem a top priority, keeping your website design modern and in line with current trends can significantly improve user-friendliness and appeal to your target audience. 

Plus, staying updated on design trends allows you to incorporate innovative features and technologies, such as augmented reality, that enhance the user experience. 

5. Make Content Easily Skimmable 

If you’ve ever wondered if people actually read every word of your site’s content, the answer is they don’t. A study by the Nielsen Normal Group concluded that people read only about 20% to 28% of the words on a web page. Instead of reading your site word-for-word, your website visitors skim its content. 

To accommodate skimming behavior, it’s essential to structure your content so that visitors can quickly grasp the main points. Use clear headings and subheadings to break up large blocks of text, incorporate bullet points and numbered lists to highlight key information, and bold out the text you’d like them to read. 

By making your content easily skimmable, you can cater to the browsing habits of your audience and increase the likelihood that they’ll find the information they’re looking for. This not only improves your site’s user experience but also ensures that your visitors read the information you want them to read. 

6. Consider Color Psychology 

The survey by Top Design Trends we’ve mentioned above found that the top visual elements visitors appreciate the most in website design are photos and images (40%), colors (39%), and videos (21%). 

So yes, the colors you choose significantly impact whether your visitors will stay on your site or leave immediately. But this doesn’t mean that you should just choose the brightest and most trendy colors. Quite the opposite – when selecting the colors for your site, consider color psychology. 

Color psychology refers to the study of how colors affect human behavior and emotions. Different colors evoke different feelings and perceptions, so it’s crucial to select colors that align with your brand identity and the message you want to convey. 

Knowing which colors convey which emotions can help you choose colors that resonate with your visitors and encourage them to browse your site further. 

7. Keep It Simple 

When it comes to making your website user-friendly, less is more. A crowded, cluttered design can make your users feel overwhelmed and frustrated, leading to higher bounce rates and lower engagement. 

Keeping your website design simple and uncluttered creates a more intuitive and enjoyable browsing experience for your visitors. One way to simplify your website design is to focus on essential elements and remove unnecessary distractions. 

Prioritize clear navigation, prominent calls to action, and concise content that effectively communicates your message. Avoid using too many colors, fonts, or graphics that can confuse or distract users from the primary purpose of your site.

8. Prioritize Accessibility 

According to the World Health Organization, there are over 1.3 billion people in the world with some sort of disability. If your website isn’t optimized for accessibility, you’re not only excluding a billion people from accessing your content but also missing out on a billion potential visitors.

Ensuring that your website is accessible means making it usable for all individuals, including those with disabilities such as visual impairments, hearing impairments, motor disabilities, and cognitive impairments.

This involves implementing features like alt text for images, captions for videos, keyboard navigation support, and clear headings and labels.

By prioritizing accessibility, you not only improve the user experience for individuals with disabilities but also enhance usability for all users. For instance, clear navigation and descriptive links benefit everyone, not just those with disabilities.

Build a Professional Website with Dorothy House

Although there are plenty of options nowadays that allow you to DIY your site, it can be challenging to build a website that is both aesthetically pleasing, on-brand, and user-friendly. To achieve that, you’d need to know the fundamentals of UX and UI, as well as web development best practices. 

Even if it’s a considerable investment, hiring a professional website development and design team can help you make sure that your site is made for success. Whether you’re a small business or a large enterprise, having a well-designed website can significantly impact your online presence and overall success. 

If you’re looking to build a professional website for your business, get in touch with our web development and design experts at Dorothy House. 

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