5 Must-Have AI Tools for Marketing Automation in 2024

If you’re wondering whether AI marketing tools are worth the investment, the real question you should be asking yourself is this: how valuable is your time? 

With access to AI, businesses can now speed up their workflows, organize their chaotic data, and automate tedious tasks. This means no more endless spreadsheets and late-night caffeine-fueled manual data entry marathons. 

In this article, we’ll go over some of the benefits of using AI tools for marketing automation and mention 5 AI tools every business should know of.

Why Do You Need AI Marketing Tools?

AI tools can help businesses make smarter decisions, optimize their campaigns for maximum impact, and stay ahead of the competition without breaking a sweat. Here are some benefits of incorporating AI marketing tools into your business. 

Boost Productivity 

With AI in your corner, you’ll no longer have to spend hours doing tedious, repetitive tasks. There are many AI tools that can take that off your shoulders. 

This means more time for you to focus on the tasks that truly matter – like brainstorming creative campaigns, engaging with customers, and strategizing for growth.

Improve Your Targeting 

With AI tools, you can significantly improve the targeting of your ad campaigns, which can lead to higher conversion rates and revenue. Since AI tirelessly analyzes mountains of data to identify trends, patterns, and hidden insights that human brains might miss, it can pinpoint your ideal audience with sniper-like precision. 

This means no more wasted ad spend on irrelevant audiences and praying to the algorithm gods to show your ads to the right people. AI’s precise and often real-time insights can help you hit the bullseye every time.

Add More Personalization  

In a recent study, McKinsey & Company found that 71% of consumers expect personalization from brands. But, adding more personalization to email campaigns, social media interactions, and customer experiences is easier said than done. 

With AI, however, you can take personalization to the next level, almost on autopilot. AI-powered personalization allows you to deliver tailored content, recommendations and offers to each customer based on their behavior, preferences, and past interactions.

Top 5 Must-Have AI Tools for Marketing Automation 

Now that you know how beneficial using AI marketing tools can be for your business, you’re probably wondering what AI tools are available and what they do. 

Here are the top 5 AI tools for marketing automation that can help you streamline different aspects of your digital marketing strategy. These are just 5 tools we think are super handy! But there are many others that we wouldn’t be able to fit into one article. 

1. Zapier 

zapier

If there’s one tool every business should have, it’s Zapier. Zapier is the Swiss Army knife of marketing automation tools. 

With its ample feature suite and over 6,000 integrations, Zapier is designed to help businesses automate tedious day-to-day tasks that can be done by a computer instead of a human. 

Here are some things you can do with Zapier: 

  • Automate lead capture from various sources
  • Integrate CRM platforms with email marketing tools
  • Set up automated email campaigns
  • Sync data between different applications
  • Schedule social media posts
  • Create custom workflows for repetitive tasks
  • Generate automatic notifications and alerts
  • Integrate e-commerce platforms with accounting software
  • Automate follow-up tasks and reminders
  • Connect project management tools with communication platforms

Best for: Larger businesses that want to automate their workflows across multiple aspects, such as sales, lead generation, email marketing, project management, etc. 

2. ManyChat

manychat

ManyChat is the ultimate solution for chat automation. It allows businesses to create interactive and personalized experiences on messaging platforms like Facebook Messenger and WhatsApp.

ManyChat’s mission is to empower businesses to build meaningful relationships with their audience through automated conversations. With its user-friendly interface and powerful AI capabilities, ManyChat makes it easy to create chatbots that handle everything from customer support to lead qualification.

Here are some things you can do with ManyChat:

  • Qualify leads and answer customer inquiries automatically
  • Deliver personalized messages and offers based on user interactions
  • Segment your audience and send targeted messages
  • Automate appointment scheduling and reminders
  • Collect feedback and conduct surveys through interactive conversations
  • Integrate with your CRM and other tools for seamless data management
  • Analyze chatbot performance and optimize your messaging strategy

Best for: Businesses looking to enhance customer service, boost engagement, and drive conversions through conversational marketing on messaging platforms.

3. Jasper.ai

jasper.ai

Although it started as a simple AI writing assistant for content generation, it became much more than that. In addition to its core feature—AI-assisted content—Jasper.ai offers AI-powered team management and project management features. 

Here are some things you can do with Jasper.ai: 

  • Generate high-quality written content using AI technology
  • Collaborate with team members in real-time
  • Manage projects and tasks efficiently
  • Automate repetitive tasks and workflows
  • Analyze data and insights to make informed decisions
  • Integrate with other tools and platforms for seamless workflow management

Best for: Enterprise marketing teams looking for a comprehensive AI-driven marketing solution that also includes AI content generation features. 

4. Planable

planable

When it comes to content planning, Planable is the ultimate solution for businesses seeking to streamline their workflow and collaborate effectively on content creation and publishing.

With its intuitive platform and powerful collaboration features, Planable helps teams simplify the content planning process and work together on each piece of content in an organized, efficient manner. 

Here are some things you can do with Planable:

  • Plan, create, and schedule content across multiple social media channels in one place
  • Collaborate with team members and clients in real time, with comments, feedback, and approvals
  • Preview content exactly as it will appear on each social media platform before publishing
  • Schedule posts in advance and automate publishing to save time and stay organized
  • Analyze performance metrics to track the success of your content and make data-driven decisions

Best for: Teams looking to streamline their content planning and publishing process and improve collaboration.

5. DeepBrain AI 

deepbrain ai

DeepBrain AI is the ultimate tool for businesses seeking to create stunning, professional-quality videos using the power of artificial intelligence. 

In a nutshell, DeepBrain AI is an AI video generator that allows you to effortlessly produce captivating video content without the need for extensive editing skills or resources. Some types of videos you can create with DeepBrain are promotional videos, explainer animations, and social media clips.

Here are some things you can do with DeepBrain AI:

  • Create different types of AI-generated videos in minutes 
  • Customize video templates to match your brand’s style, colors, and messaging
  • Generate video content for ads, product demos, tutorials, and more
  • Add music, text, and graphics to enhance your videos and captivate your audience
  • Share videos across multiple platforms and channels to maximize reach and engagement

Best for: Small businesses looking to create AI-generated video content.

Things to Consider When Using AI Marketing Tools 

Although AI tools can be helpful in streamlining operations, organizing workflows, and boosting productivity, there are some things they’re not so good at. Here are some things you need to consider when using AI marketing tools.

You’ll Still Need a Human Marketing Strategist

While AI marketing tools can be useful in automating tasks and analyzing data, they are not a substitute for human creativity and strategic thinking. 

A human marketing strategist brings invaluable insights, intuition, and creativity to the table, guiding the overall direction of your marketing efforts and ensuring they align with your brand vision and objectives. 

So, don’t rely solely on AI. Make sure you have a skilled marketing strategist in your corner to steer the ship and make informed decisions.

Human-Written Content Performs Better 

Although some studies have concluded that humans prefer AI-generated content, a recent experiment by Neil Patel uncovered that 94.12% of the time, human-written content outranks AI-generated content. 

Although the winner of the AI-generated vs. human-written content is still to be announced, one thing is for sure: human-written content has undeniably more depth and is much more original than whatever AI can produce (if they’re a good writer, of course). 

Human writers bring a unique voice, tone, and perspective to your content, making it more engaging, relatable, and authentic. 

So, when it comes to creating compelling content that connects with your audience on a deeper level, don’t underestimate the power of the human touch. Your best bet is to combine AI with the creativity of human writers to produce quality content in less time. 

Tread the AI Waters Carefully

You can do many things with AI. From generating content for your blog to optimizing ad campaigns, AI marketing tools can help you automate tasks, analyze data, and improve efficiency. 

Still, using AI tools isn’t as straightforward as you may think. Aside from ethical considerations and data privacy concerns, there are simply some things AI tools can’t do better than humans.

If you’re looking for expert help with your digital marketing or content creation efforts, our team at Dorothy House can help. Contact us to discuss your needs and learn how we can help elevate your brand’s online presence and achieve your marketing goals.

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