As organic reach keeps dropping faster than a lead balloon, social media platforms are becoming a pay-to-play game, where only those willing to invest big into paid ads have a chance at real growth.
Declining organic reach makes it even more difficult for smaller brands, artists, and companies who rely on it to grow. This situation makes more and more brands realize the power of creating content that truly resonates with their audience and adhering to the latest content marketing trends.
Moreover, it’s pushing brands towards inventing more creative ways to engage their audience. And for a good reason – if you can figure out a way to grab your audience’s attention, stop them from scrolling, and get them to engage with your content, the algorithm will quickly begin to favor you and push your content to new people.
In this article, we’ll share 7 practical social media engagement tactics you can start implementing right away to boost your organic reach.
How Does the Social Media Content Algorithm Work?
Before we go any further, you must understand how the social media algorithm determines which posts are worth pushing organically to new people and which aren’t.
Social media algorithms are intricate sorting mechanisms designed to customize users’ feeds based on individual preferences and engagement patterns.
When you create a post that immediately gets a ton of likes, shares, and comments from your existing followers, the algorithm understands that this post is resonating with your audience. In response, it begins favoring your content, organically extending its reach beyond your existing followers.
On the other hand, if your post doesn’t get traction from your existing followers, the algorithm won’t show it to new people. If you don’t have a well-thought-out and well-researched social media content strategy, this can feel a lot like a guessing game based on luck. In reality, it’s not.
With proper research and some trial-and-error, you can figure out what type of posts get the most attention from your followers and eventually trick the algorithm to promote all your posts to new people organically.
3 Factors of Engaging Social Media Content
Content that grabs attention should either inform, educate, or entertain. Here’s what that means.
Effective content serves as a valuable source of information. Research by the Pew Research Center found that 71% of Americans get their news from social media.
So, whether it’s delivering industry updates, insider insights, or breaking news, your content should provide your audience with information they find incredibly relevant.
We all love to laugh at hilarious cat videos and distract ourselves with funny TikTok dances. Studies have shown that social media is a major source of distraction for most of us. Although that’s bad news for us as users, it’s great news for brands as they can use entertaining content to grab people’s attention.
Whether it’s a relatable meme or a laugh-out-loud video, injecting humor into your content creates a connection with your audience, which increases the likelihood of them reacting to your content with a like, comment, or share.
Marketers say educational content is king, and studies have confirmed it. A survey by Conductor found that consumers are 131% more likely to buy from a brand immediately after reading a piece of educational content.
But what exactly is educational content? It takes the form of guides, how-to posts, tutorials, etc. that give your audience a deeper understanding of something. Educational content is the most common type of content on social media because it’s a foolproof way to get a high amount of engagement.
7 Practical Social Media Engagement Tactics to Grab Your Audience’s Attention
Posting great content that grabs people’s attention and stops them from scrolling is the first step toward getting organic reach and engagement on social media. However, simply hoping that the algorithm gods will magically push your content to the right people isn’t enough to succeed.
Here are 7 social media engagement tactics you can use to help your content get more traction.
Post Content Regularly
Consistency is key on social media. If you aren’t posting consistently, your audience will forget about you. To keep your audience engaged, you must post regularly. If you don’t have the capacity to post every day, you don’t have to. Come up with a realistic posting schedule you can keep up with.
Furthermore, make sure you post at your audience’s peak activity times. This will ensure your posts get reactions as soon as they’re published, which will, in turn, signal to algorithms that your content is fresh and relevant, boosting its visibility.
Listen to Your Audience
Your audience is a goldmine of insights. Interact with them as much as possible and ask them what type of content they want to see from you.
Pay attention to your comments section and the conversations your target audience is having under your competitors’ posts. Listen to what they’re saying about your content, products, or industry, and use this feedback to create more relevant and relatable content.
Aside from learning what your audience cares about and engages with, when you genuinely interact with your audience, it creates a sense of community and trust.
Start Online Conversations
It’s one thing to follow the conversations already happening on social media to try to understand your audience and another to start those conversations.
By initiating meaningful conversations with your audience, you can ask them the exact questions you’re looking to find the answer to. Plus, you can encourage them to openly share their thoughts, opinions, and ideas.
Social media platforms offer many features that allow content creators to initiate conversation. For instance, on Instagram, you can use polls and question stickers on stories. On TikTok, you can host live Q&A sessions.
Starting conversations with your followers and customers creates a sense of community around your brand and makes them feel like you genuinely care about them.
Share Behind-the-Scenes Content
Consumers now expect less perfection and more authenticity from brands. Consequently, authentic and raw content gets more traction on social media than ever before.
To engage your audience, humanize your brand by offering glimpses behind the curtain. Post behind-the-scenes content that shows your company culture, introduces your team, and shares funny moments.
Whether it’s a sneak peek into your workspace, the making of a product, or the faces behind your brand, behind-the-scenes content adds authenticity and resonates with your audience on a more personal level.
Jump on Trends
Jumping on social media trends can quickly help you go viral.
It’s a great way to align your content with what’s currently capturing the collective attention of your audience. Using trending sounds, doing popular TikTok challenges, or posting about trending topics increases your likelihood of getting discovered by new people.
However, you must be careful when choosing which trends to join. Joining any trend without relevance can come off as inauthentic and may even harm your brand’s credibility. So, only choose trends that naturally resonate with your audience and align with your brand personality.
Develop a Unique Brand Personality
The biggest mistake brands make on social media is having a generic, corporate brand voice (or a lack thereof). Although it’s important for your brand to come off as professional, don’t be afraid to develop a unique brand personality – this is what will help you stand out.
In short, your brand personality is what transforms your brand from “yet another brand” to a relatable, humanized brand that consumers connect with.
Organize Social Media Giveaways
Hosting social media contests is a practical way to boost engagement almost immediately. People not only love the thrill of winning things, but they also love getting things for free – and giveaways give them both of these things.
Giveaways are a surefire way to generate a lot of engagement, as long as the prize is something their audience truly wants and finds valuable. You can leverage them to get more engagement and gain new followers by asking your existing followers to like your post, share it, or tag friends to enter.
This not only amplifies the visibility of your content but also extends your reach as participants share the giveaway with their networks.
Leave Your Content Creation to Us
With organic reach on social media platforms continuously declining, it’s important to do as much as you can to engage the audience you’ve already gained.
By incorporating these 7 social media engagement tactics into your social media marketing strategy, you’ll not only be able to engage your existing followers but also gain new ones.
However, let’s not forget that your content is the main success factor in the social media game. And in a saturated world of content marketing, the quality of your content is becoming increasingly important.
If you’re looking to create high-quality, professional-level content for your website and social media platforms, our creative team at Dorothy House can help. Get in touch with us to learn how we can help you create content that stands out.