AI in Social Media: How AI Is Transforming Social Media Marketing

In recent years, AI has been taking the world by storm. While some view AI as a threat, it undoubtedly offers many applications that make various aspects of our daily lives and jobs easier than ever before. This is especially true for businesses that operate in the digital space. With AI in social media, content creators and marketers can now create better content faster and gain deeper analytics to drive their strategies forward and see more success with their social media marketing efforts.

But how is AI really transforming social media marketing? What are the practical applications of AI in social media that you can apply to your business? We answer these questions in this article. 

What Is AI in Social Media? 

Simply put, artificial intelligence (AI) is a set of complex computer algorithms that mimic human intelligence processes. In other words, AI allows machines (mainly computers) to simulate the way the human brain works and respond to queries in the same way a human would. 

When applied in social media marketing, AI means utilizing these machine learning algorithms to manage and optimize social media activities. This can include analyzing user data to understand audience behavior and preferences, automating routine tasks such as scheduling posts or responding to comments, and generating content like text or images. 

In essence, AI in social media takes over the repetitive and data-intensive tasks that humans normally perform to engage and grow their audience on social media platforms. 

How Is AI Transforming Social Media Marketing? 

As AI quickly makes its way into every aspect of digital marketing, it’s radically changing how we do things. 

More and more companies are beginning to integrate AI into their operations in one way or another. According to the MIT Global Survey, 90% of companies worldwide have been using  AI to enhance their customer journeys and overall experiences. 

Here’s how AI is changing the face of social media marketing. 

1. Optimized Content Creation & Posting

AI has drastically changed the way we create content. From AI writing assistants like ChatGPT to AI video makers that allow users to make various types of social media videos in minutes, brands and creators no longer have to spend vast amounts of money, time, and resources to curate content. 

Since content marketing has become a must for every business, regardless of its niche and size, this is good news for most. AI tools can generate, optimize, and personalize content at scale, whether it’s via blog articles or social media videos. For small businesses and individual creators, this means that they can now compete on a more level playing field with larger corporations.

What’s more, AI-powered social media scheduling tools now automate the scheduling and posting of content across multiple platforms, making it easier to maintain a consistent online presence and reach a wider audience. This frees up creators and marketers to focus more on strategy and less on the mechanics of content distribution, which can be tedious and time-consuming. 

2. Automated Content Repurposing

Content repurposing is one of the most effective content marketing strategies. It consists of turning one piece of existing content into multiple smaller pieces of content. For example, you can turn one blog article into multiple tweets, Instagram reels, and TikTok videos. 

Typically, content repurposing can be time-consuming as each platform has different posting requirements. But with AI, this process can be reduced to minutes. With AI content repurposing tools, users can automatically adapt a single piece of content for various formats and platforms.

By leveraging Natural Language Processing (NLP) and machine learning algorithms to understand the context and key messages of the original content, AI tools can then repurpose your content to fit the unique style, format, and character limits of different social media platforms, whether it’s extracting key points from a long-form article to create engaging, bite-sized social media posts or converting text content into compelling video scripts.

3. Improved Social Listening & Sentiment Analysis

AI enables businesses to monitor and analyze conversations happening on social media platforms, which is a process known as “social listening.” 

Normally, you can’t analyze all the conversations, opinions, and trends relevant to your niche, brand, or industry on social media platforms. But with AI, that’s now possible.  

This technology sifts through vast quantities of data in real time, effectively parsing and interpreting the sentiments and topics of discussion across various platforms. By leveraging machine learning and complex algorithms, AI can discern patterns, track the spread of ideas, and even predict future trends. 

What’s more, AI-driven social listening tools can segment data demographically or geographically, providing more nuanced insights and enabling companies to tailor their approaches to different audience segments. 

Overall, AI social listening tools enable businesses to be more responsive to current customer needs and sentiments, anticipate market shifts, and adapt their social media marketing strategies to upcoming trends. 

4. Advanced Targeting for Social Media Ads

If you’re using paid advertising in your social media marketing strategy, you know how much research and detail are needed to fine-tune audience targeting. And if your targeting is off, your ads won’t reach the right people, which will increase the cost-per-click and reduce the conversation rate of your ads, making the entire process a giant waste of time and money. 

Luckily, thanks to AI algorithms, the precision and effectiveness of ad targeting have significantly improved. AI analyzes big datasets to identify patterns and characteristics of your ideal customers, which allows you to make sure your message hits the right people at the right time. 

AI-based targeting tools can predict user behavior, interests, and purchasing habits, helping to place your ads in front of users who are most likely to engage. This level of targeting goes beyond basic demographics to include factors like browsing behavior, device use, and even sentiment analysis

Plus, AI-driven analytics offer real-time insights, allowing for quick adjustments to your campaign, which can help you avoid spending your ad budget on ads that don’t bring results and focus your efforts where the ROI is the highest. 

When the lights went out during the third quarter of the 2013 Super Bowl, Oreo’s social media team quickly seized the moment. They posted a tweet showing an Oreo cookie with the words “Power Out? No problem” and the message “You can still dunk in the dark.” This clever and timely ad quickly gained traction, receiving almost 15,000 retweets. 

At that time, Oreo had a 15-person team to monitor trends in real-time and quickly react to them in their marketing campaigns. Now, you don’t need an entire team to do that. You have AI. 

With real-time data and predictive analytics, AI tools use sophisticated algorithms to monitor social media and other digital channels, identifying emerging trends and popular topics. This enables businesses to understand what’s going on and swiftly adapt their content to piggyback off those trending topics.  

6. Chatbots & Customer Support

Every business knows how important it is to attend to customers’ needs. But the bigger the business, the higher the volume of customer queries and the higher the cost of hiring a customer support team to handle them. With AI chatbots, companies can now efficiently manage and respond to customer inquiries 24/7 without the need for a large customer support team. 

While AI can’t fully replace a team of human customer support representatives, it can help answer basic, repetitive questions and filter out the more complex queries that must be handled by human representatives. 

Aside from how convenient chatbots make customer support for companies, it turns out that customers actually prefer to interact with chatbots most of the time. A survey by Tidio found that 62% of customers would rather use a chatbot than wait for a human customer service rep.  

The same survey also found that 19% of companies are already using chatbots, and 62% are planning to integrate a chatbot in the near future. 

Will AI Take Over Social Media Marketing? 

A question remains: will AI completely take over social media marketing to the point where human creators and marketers will hardly need to do anything? At the moment, it seems unlikely. 

Yet, given how fast AI is making its way into every aspect of digital marketing and how quickly it’s being developed, it may soon become much more powerful than it is today. 

But for now, human content creators, professional videographers, and marketers are still a much-needed part of every business’s overall marketing strategy. So, if you’re looking for a team of professional content creators and marketers, get in touch with us

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