With 91% of businesses using video marketing in 2023, capturing and retaining audience interest with video content has become increasingly challenging. Nowadays, YouTube creators and marketers need to do more to grab people’s attention and entice them to click on their videos.
While some small creators and businesses still manage to single-handedly plan, film, and produce great videos, companies that require high-quality and polished productions often opt for hiring a professional videographer.
In this article, we’ll share with you 5 reasons why hiring a videographer for your business may be a good solution for you.
What Does a Videographer Do?
Although videographers are among the most in-demand professionals in the digital marketing space, many businesses don’t fully understand their role.
A videographer is the person responsible for capturing high-quality video footage for your TV ads, social media content, and promotional materials. Their job is to operate the cameras, frame the shots, and handle all the technical aspects of video capture.
Whether documenting events, shooting interviews, or creating behind-the-scenes content for social media platforms, videographers help businesses create visually conveying narratives for their videos through the shots they capture. They work closely with video directors, producers, and editors to make sure that the captured footage aligns with the overall vision of the project.
Ultimately, a videographer’s expertise lies in bringing stories to life through the lens of their cameras. And while some of them can also edit and produce videos from start to finish, video editing and video production technically aren’t part of a videographer’s role.
Videographer vs. Video Editor
Videographers are the people behind the cameras. They film events, behind-the-scenes content, client interviews, etc. They’re primarily involved in the pre-production and production phases.
Video editors, on the other hand, work in post-production. They’re the ones who edit the videos by putting the footage together to create visually captivating stories, adding visual effects, incorporating music and audio, and polishing the final product for a professional and engaging viewing experience.
Videographer vs. Video Producer
A video producer oversees the entire video production process. While a videographer focuses on capturing quality footage, a video producer is the mastermind behind the whole project. They handle every aspect of the project, from pre-production planning and script development to talent hiring and managing budgets.
Simply put, a video producer coordinates all aspects of the production to ensure the final output meets the intended goals and expectations.
Top 5 Reasons Why You Should Hire a Professional Videographer for Your Business
If you’re using video as a marketing tool, you’re likely faced with a decision whether you should film and produce all of your video content on your own or seek professional help.
Here are 5 top reasons why hiring a videographer for your business may be the right option for you.
You Want High-Quality Videos
Self-recorded videos do great on platforms like YouTube and TikTok. You can find thousands of well-known creators recording entire storylines and sketches where one person plays multiple characters.
But if one-person videos where you film yourself with a tripod aren’t your thing, and you want high-quality, professional video productions, you may need a skilled videographer operating the cameras.
A good videographer knows how to elevate your video content to professional quality – whether it’s for corporate videos, promotional content, or events. They can make videos that work well on a variety of platforms and meet high-quality content standards.
Moreover, having high-quality video content can help you improve your brand image and reputation. When customers notice that you’ve put effort into professional video production, it makes them see your brand as more professional, credible, and reputable.
People are more likely to remember and trust a brand that presents itself professionally, and quality videos are a great way to achieve that.
You Plan on Filming Events, Interviews & BTS
If you’re regularly hosting events or interviewing clients, industry leaders, or business partners, you’ll inevitably need the help and expertise of a videographer to film them professionally. Such events are a great opportunity to promote your brand.
A videographer will help you capture high-quality shots that your production team can use to create highlight reels from your events and excerpts from your interviews. This material can be shared as valuable content on social media, featured on your website, or used as promotional material for Facebook ads.
What’s more, a videographer can help you film captivating behind-the-scenes content that you can use to showcase your processes and products. You can also have your videographer spend a day filming everyone at the office so you can offer your audience a glimpse into your day-to-day life and a chance to meet your team.
Sharing such raw and authentic content with your audience will show them your human side and help you connect with them on a personal level.
You Need Lots of Footage
Aside from producing quality videos, businesses often struggle with the quantity of video content they must create to stay top of mind. Platforms like TikTok and YouTube require users to post daily to keep the algorithm from losing interest.
In fact, Statista found that accounts that post on TikTok with medium and high frequency (that is, more than 3 times per week) get the highest engagement rate (6.18%).
The issue with churning out lots of video content is that filming those videos on your own can be extremely time-consuming. When you’re focused on running a business, you don’t necessarily have the time to be running around with the camera.
Hiring a professional videographer not only takes the burden of constant filming off your busy shoulders but also brings much-needed expertise to capture aesthetically pleasing scenes and create visually captivating stories.
You Want Access to Studio-Quality Equipment
Aside from their filming expertise, a professional videographer will grant you access to studio-quality equipment. This means you can enjoy the benefits of high-quality cameras, lighting setups, and audio gear you’d otherwise have to purchase at your own expense.
This way, you can not only save money on expensive filming equipment you may only need on occasion but also make sure that every video you produce is professionally filmed.
This strategic move allows you to invest your resources wisely, focusing on the creative aspects of your videos while the videographer takes care of bringing in professional-grade equipment to handle all the technicalities of video production.
You Can Afford the Investment
If your marketing strategy relies heavily on the quality of the videos you produce, hiring a professional videographer may be a smart investment. This is especially true if you frequently host events, conduct interviews, or engage in activities that need to be filmed and repurposed as promotional material.
Another reason why hiring a videographer might be the next logical step for you is if your current video content is already generating substantial sales. This is a solid sign that you’re ready to take your video content to the next level by bringing in the expertise of a professional videographer.
Here, you might be faced with the decision of whether to hire a freelance videographer or a video production company. This decision depends on several factors, such as the extent to which you need assistance in the video production process, the volume of videos you intend to produce, your budget constraints, and the level of expertise required for your specific projects.
Produce High-Quality Videos with Dorothy House
Ultimately, hiring a videographer will only benefit those businesses that rely on high-quality video content to promote their brand, attract customers, and build their reputation.
If you feel that it’s time to upgrade your video content to professional quality, investing in a videographer or a video production company may be the strategic move that takes your business to the next level of profitability.
At Dorothy House, we have years of experience creating high-quality videos that ignite emotions and tell captivating stories. If you’re looking to hire a professional videographer for your business, get in touch with us.